DIRECTOR OF PRODUCT MARKETING
Company: Norstella
Location: Salt Lake City
Posted on: October 29, 2024
Job Description:
Norstella Director of Product Marketing Salt Lake City, Utah
Apply NowPanalgo's mission is to improve healthcare through
innovative analytics. Our team has built a next-generation
analytics platform, Instant Health Data (IHD), to bring researchers
together to generate insights into improving population health,
quality of care, and managing costs.
Please make an application promptly if you are a good match for
this role due to high levels of interest.
Our remarkable platform, Instant Health Data (IHD), brings together
researchers to generate insights into improving population health,
quality of care, efficiency of medical research, and managing costs
by transforming the way analysts from diverse disciplines answer
critical questions and make insightful predictions. Panalgo
provides novel solutions to allow the world's largest life science
companies, health plans, and provider groups to better understand
the clinical outcomes and value of various patient care
strategies.Now, Panalgo is proud to be a part of Norstella, an
organization that consists of market-leading pharmaceutical
solutions providers united under one goal: to improve patient
access to life-saving therapies. Within this organization, Panalgo
plays a key role in helping clinical and commercial stakeholders
understand the real-world implications of payer and prescriber
behavior - and helping clients connect the dots from pipeline to
patient.The Role:IHD, our healthcare analytics software,
streamlines the analytics process by removing complex programming
from the equation and allowing you to focus on what matters most -
turning data into insights. The IHD platform comprises foundational
services to accelerate the development and connection of our
products across Norstella business units.As Director of Product
Marketing, you are responsible for crafting compelling messaging
and positioning for our products, ensuring alignment with market
needs and driving successful go-to-market strategies. This team
collaborates closely with product, GTM, sales, and other
cross-functional teams to achieve our business objectives.The
Director of Product Marketing will play a key role in driving
product positioning, messaging, and go-to-market activities to
drive product adoption and growth.Responsibilities:
- Complete a detailed product-market fit analysis and competitive
mapping, resulting in a defined competitive advantage and increased
market share.
- Create significant uplift in product opportunity identification
and capture through comprehensive market intelligence efforts.
- Develop core product metrics in partnership with the product
team to craft product marketing KPIs.
- Ensure collaboration with the demand generation, sales,
operations, and customer success teams to drive pipeline
acceleration with product launches and sustaining product
motions.
- Lead the development of crisp product messaging and positioning
(including product value propositions) audiences, ICPs and personas
to drive the overall product marketing strategy and emphasize
differentiation and innovation.
- Integrate portfolio product marketing approaches vs. a series
of linear launches.
- Develop customer segmentation against the backdrop of market
trends and competitive landscape, to define competitive advantage
or right to win.
- Own product-market fit analysis, competitive mapping/analysis,
and market intelligence.
- Use customer and market insights to quantify the product
opportunity.
- Work with product strategy leads on market intelligence
initiatives to sharpen 'where to play' and 'how to win'
decisions.
- Lead launches across all tiers, from new product introductions
to customer retention upgrades. Informs/influences, but does not
define the product roadmap.
- Partner with the GTM team on launch design and evolutions for
launch tiers, and execution.
- Review and refine critical GTM assets including product sheets,
high-priority event content specific to product marketing, pitch
decks, etc.
- Use performance data, best practices and trends to make
adjustments to GTM assets as needed to encourage engagement and
impact.
- Partner with sales strategy on themes/plays in market.
- Partner with the demand gen team to collaborate on campaign
strategy and messaging that aligns with value propositions.
- Present at company-led customer events, internal events such as
kickoffs, and industry conferences/panels.Leadership:
- Deploy impactful project planning and prioritization in
conjunction with the wider marketing team that integrates product
roadmap, GTM and demand gen requirements for launches.
- Evaluate and decide what product marketing investments are
needed for success, in both deliverables and resourcing.
- Build KPIs for product marketing's impact on the organization,
as well as launch KPIs, to measure and report on the performance of
all product marketing deliverables and how they integrate into
corporate KPIs.Qualifications:
- 5+ years of experience in product marketing.
- Proven experience in product marketing, with a track record of
driving successful product launches and customer adoption.
- Experience working in a marketing function that serves
healthcare, life sciences, or health tech industries.
- Prior experience developing product messaging and positioning
aligned with market needs that resonates with target
audiences.
- Effective leadership and communication skills.
- Ability to collaborate effectively with cross-functional teams
including Commercial and Technical teams.
- Experience in portfolio product marketing and working with
demand generation, GTM, and sales team.Location: Remote USOur
Guiding Principles for success at Norstella:
- We have a lofty mission to Smooth Access to Life Saving
Therapies and we will get there by being bold and passionate about
the mission and our clients.
- We make promises that we can keep, and goals that push us to
new heights.
- We will empathize with everyone's situation, provide positive
and constructive feedback with kindness, and accept opportunities
for improvement with grace and gratitude.
- We will persevere - even in difficult and challenging
situations.Optional Immigration Section:Please Note - All
candidates must be authorized to work in the United States. We do
not provide visa sponsorship or transfers. We are not currently
accepting candidates who are on an OPT visa.--- Medical and
Prescription Drug Benefits--- Health Savings Accounts (HSA) or
Flexible Spending Accounts (FSA)--- Basic Life and AD&D
Benefits--- 401k Retirement Plan with Company Match--- Company Paid
Short & Long-Term DisabilityThe expected base salary for this
position ranges from $130,000 to $170,000. It is not typical for
offers to be made at or near the top of the range. Salary offers
are based on a wide range of factors including relevant skills,
training, experience, education, and, where applicable, licensure
or certifications obtained. Market and organizational factors are
also considered. In addition to base salary and a competitive
benefits package, successful candidates are eligible to receive a
discretionary bonus.Norstella is an equal opportunity employer. All
job applicants will receive equal treatment regardless of race,
creed, color, religion, alienage or national origin, ancestry,
citizenship status, age, physical or mental disability or handicap,
medical condition, sex (including pregnancy and pregnancy-related
conditions), marital or domestic partner status, military or
veteran status, gender, gender identity or expression, sexual
orientation, genetic information, reproductive health decision
making, or any other protected characteristic as established by
federal, state, or local law.Sometimes the best opportunities are
hidden by self-doubt. We disqualify ourselves before we have the
opportunity to be considered. Regardless of where you came from,
how you identify, or the path that led you here- you are welcome.
If you read this job description and feel passion and excitement,
we're just as excited about you.
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Keywords: Norstella, Logan , DIRECTOR OF PRODUCT MARKETING, Advertising , Salt Lake City, Utah
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