DIRECTOR OF PRODUCT MARKETING
Company: Norstella
Location: Salt Lake City
Posted on: October 12, 2024
Job Description:
Director of Product MarketingCompany: PanalgoLocation: Remote,
United StatesDate Posted: Sep 9, 2024Employment Type: Full TimeJob
ID: R-526DescriptionAbout Panalgo:Panalgo's mission is to improve
healthcare through innovative analytics. Our team has built a
next-generation analytics platform, Instant Health Data (IHD), to
bring researchers together to generate insights into improving
population health, quality of care, and managing costs.Now, Panalgo
is proud to be a part of Norstella, an organization that consists
of market-leading pharmaceutical solutions providers united under
one goal: to improve patient access to life-saving therapies.
Within this organization, Panalgo plays a key role in helping
clinical and commercial stakeholders understand the real-world
implications of payer and prescriber behavior - and helping clients
connect the dots from pipeline to patient.The Role:IHD, our
healthcare analytics software, streamlines the analytics process by
removing complex programming from the equation and allowing you to
focus on what matters most - turning data into insights. The IHD
platform comprises foundational services to accelerate the
development and connection of our products across Norstella
business units.As Director of Product Marketing, you are
responsible for crafting compelling messaging and positioning for
our products, ensuring alignment with market needs and driving
successful go-to-market strategies. This team collaborates closely
with product, GTM, sales, and other cross-functional teams to
achieve our business objectives.The Director of Product Marketing
will play a key role in driving product positioning, messaging, and
go-to-market activities to drive product adoption and
growth.Responsibilities:
- Complete a detailed product-market fit analysis and competitive
mapping, resulting in a defined competitive advantage and increased
market share.
- Create significant uplift in product opportunity identification
and capture through comprehensive market intelligence efforts.
- Develop core product metrics in partnership with the product
team to craft product marketing KPIs.
- Ensure collaboration with the demand generation, sales,
operations, and customer success teams to drive pipeline
acceleration with product launches and sustaining product
motionsProduct Positioning/Messaging
- Lead the development of crisp product messaging and positioning
(including product value propositions) audiences, ICPs and personas
to drive the overall product marketing strategy and emphasize
differentiation and innovation.
- Integrate portfolio product marketing approaches vs. a series
of linear launches.
- Develop customer segmentation against the backdrop of market
trends and competitive landscape, to define competitive advantage
or right to win.
- Own product-market fit analysis, competitive mapping/analysis,
and market intelligence.
- Use customer and market insights to quantify the product
opportunity.
- Work with product strategy leads on market intelligence
initiatives to sharpen 'where to play' and 'how to win'
decisions.Go-to-market (GTM)
- Lead launches across all tiers, from new product introductions
to customer retention upgrades. Informs/influences, but does not
define the product roadmap
- Partner with the GTM team on launch design and evolutions for
launch tiers, and execution
- Review and refine critical GTM assets including product sheets,
high-priority event content specific to product marketing, pitch
decks, etc.
- Use performance data, best practices and trends to make
adjustments to GTM assets as needed to encourage engagement and
impact
- Partner with sales strategy on themes/plays in market
- Partner with the demand gen team to collaborate on campaign
strategy and messaging that aligns with value propositions.
- Present at company-led customer events, internal events such as
kickoffs, and industry conferences/panelsLeadership
- Deploy impactful project planning and prioritization in
conjunction with the wider marketing team that integrates product
roadmap, GTM and demand gen requirements for launches
- Evaluate and decide what product marketing investments are
needed for success, in both deliverables and resourcing.
- Build KPIs for product marketing's impact on the organization,
as well as launch KPIs, to measure and report on the performance of
all product marketing deliverables and how they integrate into
corporate KPIQualifications:
- 5+ years of experience in product marketing
- Proven experience in product marketing, with a track record of
driving successful product launches and customer adoption.
- Experience working in a marketing function that serves
healthcare, life sciences, or health tech industries.
- Prior experience developing product messaging and positioning
aligned with market needs that resonates with target
audiences.
- Effective leadership and communication skills
- Ability to collaborate effectively with cross-functional teams
including Commercial and Technical teams.
- Experience in portfolio product marketing and working with
demand generation, GTM, and sales teamLocation: Remote USOur
Guiding Principles for success at Norstella:01: Bold, Passionate,
and Mission-First02: Integrity, Truth, and Reality03: Kindness,
Empathy, and Grace04: Resilience, Mettle, and Perseverance05:
Humility, Gratitude, and LearningBenefits:--- Medical and
Prescription Drug Benefits--- Health Savings Accounts (HSA) or
Flexible Spending Accounts (FSA)--- Dental & Vision Benefits---
Basic Life and AD&D Benefits--- 401k Retirement Plan with
Company Match--- Company Paid Short & Long-Term Disability--- Paid
Parental Leave--- Education Reimbursement--- Paid Time Off &
Company HolidaysThe expected base salary for this position ranges
from $130,000 to $170,000. It is not typical for offers to be made
at or near the top of the range. Salary offers are based on a wide
range of factors including relevant skills, training, experience,
education, and, where applicable, licensure or certifications
obtained. Market and organizational factors are also considered. In
addition to base salary and a competitive benefits package,
successful candidates are eligible to receive a discretionary
bonus.Norstella is an equal opportunity employer. All job
applicants will receive equal treatment regardless of race, creed,
color, religion, alienage or national origin, ancestry, citizenship
status, age, physical or mental disability or handicap, medical
condition, sex (including pregnancy and pregnancy-related
conditions), marital or domestic partner status, military or
veteran status, gender, gender identity or expression, sexual
orientation, genetic information, reproductive health decision
making, or any other protected characteristic as established by
federal, state, or local law.Sometimes the best opportunities are
hidden by self-doubt. We disqualify ourselves before we have the
opportunity to be considered. Regardless of where you came from,
how you identify, or the path that led you here- you are welcome.
If you read this job description and feel passion and excitement,
we're just as excited about you.All legitimate roles with Norstella
will be posted on Norstella's job board which is located at
norstella.com/careers. If a role is not posted on this job board, a
candidate should assume the role is not a legitimate role with
Norstella. Norstella is not responsible for an application that may
be submitted by or through a third-party and candidates should
proceed with extreme caution if a third-party approaches them about
an open role with Norstella. Norstella will never ask for anything
of value or any type of payment during or as part of any
recruitment, interview, or pre-hire onboarding process. If you are
aware of or have reason to believe a job posting purportedly for a
role with Norstella is fraudulent or otherwise not authorized by
Norstella, please contact the Company using the following email
address: [email protected] .Norstella is an equal opportunity
employer. All job applicants will receive equal treatment
regardless of race, creed, color, religion, alienage or national
origin, ancestry, citizenship status, age, physical or mental
disability or handicap, medical condition, sex (including pregnancy
and pregnancy-related conditions), marital or domestic partner
status, military or veteran status, gender, gender identity or
expression, sexual orientation, genetic information, reproductive
health decision making, or any other protected characteristic as
established by federal, state, or local law.
Keywords: Norstella, Logan , DIRECTOR OF PRODUCT MARKETING, Executive , Salt Lake City, Utah
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